WAV. Festival.

A festival that sounds like a movement — and looks like one too.

WAV. came to us with a clear cultural ambition: redefine what an R&B festival can be, and connect a global sound to African creativity and spirit. Every element — from the line-up to the visuals to the atmosphere — needed to feel like one continuous wave.

Our job wasn't to dress an event. It was to build the brand world that the event lives inside. A logo that holds its own at billboard scale and beside an artist's name. A look that reads as music before it reads as design. A system flexible enough to ride from poster to stage to social to street.

The wordmark carries the wave it's named after. A liquid silhouette that reads as sound long before it reads as letters. Chrome treatment because the brand has to reflect what's around it — the artists, the crowd, the city. A mirror, not a flat surface.

It compresses to a monogram, holds its weight in mono, and renders crisp at any size — from a stage screen at scale to a stamp on a wristband.